Automation · Workflows · Ecommerce

Ecommerce Automation Platform for Ops Teams

Every growing ecommerce business reaches the same wall: there are more triggers to watch, more follow-ups to send, and more routing decisions to make than any team can handle manually. Nexus automation connects your orders, messages, inventory, and customer signals into a single event-driven layer — so the right action happens at the right moment, every time, without anyone manually watching for it.

The Problem

Growing ecommerce businesses are buried in repetitive operational tasks — sending order updates, following up with at-risk customers, escalating urgent messages, re-engaging abandoned carts. Humans doing this work don't scale, and they make mistakes. The tools that could automate these tasks each have their own logic, their own triggers, and no awareness of what's happening in the rest of your stack.

Manual follow-up loops

CS agents spend hours chasing customers who haven't responded, sending order confirmation messages by hand, and manually escalating overdue cases. Time spent on tasks that could fire automatically is time not spent on conversations that actually need a human.

Missed triggers

Abandoned carts, at-risk customers who haven't purchased in 45 days, delayed shipments that have been sitting with the courier for 72 hours — these signals exist in your data but no one is watching for all of them at once. By the time a human notices, the moment to act has passed.

Disconnected tools

Your order management system, your WhatsApp inbox, your inventory platform, and your marketing tool each have their own automation logic — but none of them knows what's happening in the others. Cross-system triggers require custom code or manual coordination that breaks as soon as one piece changes.

How Nexus Solves It

Nexus automation connects orders, messages, inventory, and customer signals into a single event-driven workflow layer. Trigger actions from any event across your operation — without writing code, without stitching together six different webhook systems, and without a separate automation tool that has no idea what your customers are doing.

Event-driven triggers

Orders placed, order status changes, messages received, inventory dropping below threshold, churn risk scores crossing a defined level, customer segments shifting — all of these are live events in Nexus that can trigger a workflow. One platform, one unified trigger layer, no blind spots between tools.

Multi-channel actions

When a trigger fires, the resulting action can be a WhatsApp message, an internal agent notification, a record update, an order flag, a team escalation, or a webhook to an external system. Automations aren't limited to a single channel — they can coordinate across your entire operation.

n8n compatible

Nexus is designed to work with n8n for teams that need external integrations beyond the built-in action library. Trigger n8n flows from Nexus events, call Nexus APIs from n8n workflows, and connect your operation to thousands of external services without writing integration code from scratch.

Key Features

Frequently Asked Questions

What types of events can trigger a Nexus automation?
A wide range of operational events can trigger Nexus workflows: order events (created, confirmed, status changed to delayed or failed), message events (received, AI-tagged as urgent, complaint, or high churn risk, no response after N hours), inventory events (stock below threshold, ghost stock detected, new stock received), and customer signal events (churn risk score crossed, segment membership changed, RFM score dropped). These triggers work across the full Nexus platform — not just one channel.
Can I set up WhatsApp abandoned cart recovery in Nexus?
Yes. If a customer was in an active purchasing conversation — asking about a product, requesting a price, or being sent a payment link — and then went silent without completing the order, Nexus can detect the silence and trigger an automated follow-up after a configured delay. The follow-up message is sent via WhatsApp (or email/SMS as fallback) using a pre-approved template, and the conversation is flagged for an agent to review if the customer responds.
Does Nexus work with n8n?
Yes. Nexus is n8n-compatible. You can trigger n8n flows from Nexus events using outbound webhooks, or call Nexus APIs from within n8n workflows to update records, send messages, or query customer data. This bi-directional compatibility means you can connect Nexus to thousands of external services — from accounting tools to shipping APIs to CRMs — without building custom integration code from scratch.
Can automations route messages to specific agents?
Yes. Routing rules in Nexus can be based on message content, AI sentiment tags (urgency, complaint type), customer segment (VIP, at-risk, first-time buyer), business hours, agent availability, or language. Urgent messages or messages from high-LTV customers can be routed directly to a senior agent queue with an SLA timer started automatically. Routing decisions are logged for audit and performance tracking.
Is the automation builder no-code?
The core automation rules — selecting triggers, setting conditions, defining actions — are configured through a UI without writing code. Most ecommerce automation use cases (abandoned cart recovery, churn re-engagement, escalation routing, order update messages) can be fully configured this way. For advanced integrations, custom business logic, or connections to external systems, Nexus exposes webhooks and a documented API that your development team can use to extend beyond the no-code layer.

Stop doing manually what a workflow can handle automatically.

Nexus connects your orders, messages, inventory, and customer signals into one event-driven automation layer — no code required for core use cases, n8n-compatible for everything else. Start free, no card required.