WhatsApp · CRM · Ecommerce

WhatsApp CRM for Ecommerce Teams

WhatsApp is where your customers buy, complain, and come back — but it was never designed to run an ecommerce operation. Nexus adds a full CRM layer on top of WhatsApp so your team has customer history, structured queues, and AI signals on every conversation. No more managing your business from a personal phone.

The Problem

WhatsApp is where ecommerce sales and support happen, but it was built for casual chat — not for operations. Orders, complaints, and leads live in separate threads with no customer history, no ownership, and no way for a manager to see what's actually going on. As your volume grows, the gaps become expensive.

No customer history

Every conversation starts from scratch. Agents ask for order numbers customers already shared three times. There's no record of past complaints, previous purchases, or how the last issue was resolved.

No team structure

Anyone can reply to anything — or nothing. Messages land in a shared inbox with no ownership. Customers get duplicate replies, contradictory answers, or no reply at all because everyone assumed someone else handled it.

No visibility

Managers can't see what's happening across conversations. There's no SLA tracking, no volume data, no escalation path. Problems surface in reviews and refund requests — long after the moment to fix them.

How Nexus Solves It

Nexus adds a full CRM layer on top of WhatsApp — unified inbox, customer profiles, RFM scoring, AI intent tags, SLAs, and team routing — without asking your customers to change how they reach you. They still message you on WhatsApp. Your team just finally has the tools to handle it properly.

Unified inbox

WhatsApp, Instagram DMs, and Facebook Messenger all land in a single, structured queue. Every channel is visible to your whole team, with ownership assigned, SLA timers running, and conversation status clear at a glance.

Customer profiles

Every contact in Nexus carries their full order history, past conversation threads, RFM score, LTV estimate, and churn risk rating. When a customer messages you, your agent sees the full picture — before they say a word.

AI signal layer

Nexus tags every incoming message with intent, urgency, sentiment, complaint type, and churn signals automatically. Agents know what they're walking into. Managers can filter and escalate on signals, not gut feel.

Key Features

Frequently Asked Questions

Does Nexus support WhatsApp Business API?
Yes, Nexus integrates with the official WhatsApp Business API, not the unofficial WhatsApp Web scraping. Your account remains compliant with Meta's policies, and you get access to message templates, broadcast lists, and read receipts. Unofficial scraping-based tools risk account bans; Nexus does not.
Can multiple agents handle WhatsApp messages in Nexus?
Yes. Messages are routed to queues, assigned to individual agents, and tracked with SLA timers. You can set ownership rules, create handoff notes, and see who's handling what in real time. Multiple agents can work from the same WhatsApp number simultaneously without conflicts.
Does Nexus show customer purchase history inside WhatsApp?
Yes. When a customer contacts you on WhatsApp, Nexus displays their full order history, past conversations, RFM score, and churn risk score — all in one sidebar without switching apps. Your agents have context before they type the first word.
Is the WhatsApp inbox shared across my whole team?
Yes. Nexus is a multi-agent inbox. Every team member sees the same queue, with ownership and assignment visible to all. No more messages falling through the cracks because they landed in a personal phone or a private WhatsApp account that only one agent can access.
Can I send WhatsApp campaigns from Nexus?
Yes. On Growth and Scale plans, you can send broadcast messages to segmented customer lists, track delivery and open rates, and measure campaign-driven repeat purchases. Segments can be built on RFM bands, purchase history, churn risk, or any combination of customer attributes.

Stop managing WhatsApp with screenshots and group chats.

Nexus gives your ecommerce team a real CRM on top of WhatsApp — with customer history, structured queues, AI signals, and full team visibility. Start free, no card required.